3 Ways To Sabotage Your SEO

  • December 15, 2014

Search Engine Optimization, or SEO, has rules. As hidden or as obscure as they may be, they’re absolutely essential. SEO is how you format all of your digital assets so that search engines can both find them and prop them in a higher page ranking. The accessibility of your site and the ability for your content to crawl up to the first page on Google, Yahoo!, Bing, or the myriad other engines can mean the difference in thousands to millions of visits, and therefore, hundreds to thousands (to millions?) of dollars in sales.

Here’s the skinny: break the golden rules of SEO and Google just might break you. Okay, that’s a bit harsh, but Google does have the power to de-rank, demote, and blacklist any website. They do and certainly have (read on for more on that). Views will go down faster than you can say search engine optimization.

To stay on the good side of the browsers, we’ve listed some severe SEO sins to avoid so you can keep your site visible and happy. Come back next week for the 3 Dos of SEO.

DON’T Run a Content Affiliate Program

Lyrics website Rap Genius promised to promote any blog that linked to its website. Any blog, boasting any content — rap or no rap, or bluegrass, or Southeast Asian Water Filter manufacturers. It was a third-party reward system, which is a true manipulation of Google’s PageRank algorithm, and for that Rap Genius got its hand slapped. Boom. Traffic plummets after Google penalizes the company by making it unsearchable on its web browser for ten days.

In the end, the three founders were appreciative for Google’s demand for “fairness and transparency” and apologized. The apology was finally accepted after a ten day exodus from Google’s hallowed registry, but it took a ruthless in-bound link removal campaign and a tedious paring down of 178,000 pages to wean Rap Genius off the blacklist.

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