3 Ways to Boost Your SEO for 2014

  • December 15, 2014

Last August, Google swooped in with Hummingbird, altering SEO as we know it with an entire re-write of the search algorithm. The new metrics made for the the company’s biggest SEO update since Caffeine in 2010. Google renewed its goal to focus less on matching and more on understanding (and predicting) a user’s intent. Now, key words are out (out, not dead — don’t fret), and writing good copy is back in. Begone spammers; the age of acclaimed content is upon us. Get ready, because the SEO landscape is rapidly shifting underfoot; we’re now in the era where search is more organic, the algorithms think more like users, and SEO is more than words.

We previously showed you how to sabotage your SEO, and this week 2Checkout provides three sure-fire ways to stay on top of your SEO game.

DO Ask & Answer the Right Questions

PageRank algorithms used to evaluate sites based on words, which is why content creators went so crazy for listing keywords over and over once upon a time: sushi, Norfolk, take out, delivery, lunchbox. Going forward, results are ranked by the accuracy of answering the search question: where/who/what/when/why sushi(?) Browsers — whether mobile or desktop — now have the capability to pinpoint the time and location of content and will pull up the most relevant information. In this case, the query will be more likely to find data for local sushi restaurants and reviews; the latest news on sushi; and the Wikipedia sushi page. General fodder like Sushi.com will not be one of the results. So, rather than agonize over what is happening to keywords, ask a few simple questions:

1. Does my site answer a search query? Where can I get sushi for lunch?
2. Does my site provide specific, evolving information? Menu, specials, delivery, and hours
3. Does my site have a call-to-action? Order Here

With a well-designed website, your SEO will only change for the better.

DO Move to Mobile

Shopping is now on the go. In 2013, e-commerce saw a 30 percent rise in browsing and buying on mobile. So what does this have to do with improving SEO? Again, let’s move away from keywords and embrace that the new SEO rules call for accuracy, relevance, and efficiency — across all devices. If a website is not yet mobile-optimized, then page rank is going to plummet. “It is clear that sites that are not mobile-friendly will see a negative impact on their rankings in the mobile search results,” said Matt Cutts, head of Google’s Webspam team. “If your site is slow to load on mobile phones, Google is less likely to rank it.” Google cares about looks, and so should you. Websites that load up sleekly and smoothly — on everything from a smartphone to a smartwatch (only app-friendly now, but the web time is coming) — will also rise to the top of the ranks.

DO Network

Social media is intersecting with SEO, and those businesses refusing to hop on the posting/tweeting/‘gramming/sharing bandwagon will fall behind. As Twitter, LinkedIn, Facebook, Pinterest, and Google+ grow more business savvy by the update, social media platforms are now recognized as a place where companies and entrepreneurs can both demonstrate their expertise (through video, interviews, and images) and build more meaningful relationships with their customers (through exclusive content, rich media, and special offers). For this reason, analytics teams and algorithms are relying more and more on shares, mentions, and the uniqueness of rich content. And Google is demanding that high-ranked websites have a heavy social media presence to keep up.

Is Coconut Palm Sugar A Healthy Sugar Alternative?

Coconut palm sugar is a sugar substitute that seems to be gaining popularity in the market. It is made from sap that is extracted from the coconut tree. The taste…
Continue reading

7 Reasons Why List Posts Will Always Work

It’s a blogosphere favorite for good reason — “list” content works, in large part due to the attention-grabbing power of the headline. What may be news to some bloggers is…
Continue reading

Why is Fructose Bad For You? The Bitter Truth

Sugar (sucrose) and High Fructose Corn Syrup both supply a significant portion of the total calories in a standard western diet. They both consist of two simple sugars… glucose and…
Continue reading

Are There Dangers of Drinking Cold Water After Meals?

Some Eastern medicine practitioners believe drinking cold water after eating can cause digestive or immune system problems. However, some Western medical doctors believe drinking water after meals might be helpful.…
Continue reading

15 Simple Yet Effective Email Marketing Tips

Before you get engaged in Marketing your business, products or services through email read these Email Marketing Tips. You should also know that some email service providers - ESP - allow…
Continue reading

Garlic And Ginger – The Most Powerful Combination Against Viruses And Colds

The simplest, and proven, way to strengthen your organism is by using strong spices which speed the metabolism and stimulate the immune system’s work. Both garlic and ginger are very…
Continue reading

Amazing Benefits Of Cat’s Claw

Cat's Claw is a vine commonly known as Uña de Gato and is used traditionally in Peruvian medicine for the treatment of a wide range of health problems, particularly digestive…
Continue reading

SEO checklist – 10 things to check right now

SEO checklist - 10 things to check right now with easy to understand explanations for each step. If you’re new to search engine optimization, or SEO, and frankly, even if…
Continue reading

CEO & founder of CNet Marketing, and is also the founder of a very successful international web hosting company "www.BabilooHost.com" has 14 years of experience in web services industry, a Leading Fully Managed Email Maketing Solutions "www.inteliMails.com" and Online Marketing Agency "www.CNetMarketing.com".

About us

We are dedicated people aiming to deliver important and valuable information and posts gathered from many sources around the web.